Job Description
We are looking for a talented Digital Copywriter to join our team in West Chester, Pennsylvania. In this long-term contract role, you will create compelling and engaging content tailored for digital platforms, ensuring alignment with brand strategies and audience expectations. This opportunity is ideal for a creative individual who thrives in a fast-paced environment and has a strong understanding of various digital tools and techniques.
Responsibilities:
• Craft engaging and accurate content for descriptions, meta tags, and other digital formats.
• Develop copy for advertisements, brochures, and campaigns that enhance brand awareness.
• Collaborate with marketing teams to plan and execute effective campaigns.
• Analyze audience engagement using tools like Facebook Insights and other CRM systems.
• Optimize content for search engines and digital platforms to maximize visibility.
• Maintain consistency in brand voice across all written materials.
• Research and implement best practices for digital copywriting, ensuring relevance and effectiveness.
• Monitor and adjust digital content strategies based on performance metrics.
• Write blog posts and other long-form content to support marketing initiatives.
• Contribute to brainstorming sessions for innovative content ideas.
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