Broadcast Media and Marketing Specialist Job at ProspectBlue, Richmond, VA

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  • ProspectBlue
  • Richmond, VA

Job Description

ProspectBlue has partnered with a reputable law firm based in Richmond, VA and is seeking a Broadcast Media and Marketing Specialist The ideal candidate has 3-5 years of experience with marketing in a law firm setting. Responsibilities include but are not limited to:

-Orchestrate the firm’s digital marketing strategies, overseeing an effective annual budget.

-Identify and partner with top-tier advertising vendors through meticulous research.

-Enhance the firm’s online visibility by optimizing SEO and SEM strategies.

-Ensure advertising efficiency by managing invoices and monitoring campaigns.

-Oversee social media management across Facebook, Instagram, and Twitter.

-Direct television commercial buys and OTT placements, maintaining detailed spreadsheets for strategic optimization.

-Update the website regularly and monitor lead generation metrics.

-Implement impactful branding strategies to strengthen brand recognition.

-Conceptualize and coordinate client events and sponsorship initiatives.

-Contribute to the creation and production of television and radio commercials.

This is an in-office position in Richmond, VA. Competitive compensation and benefits!

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